About Us
We Make the Dream of Your Own Brand Come True.
Southwest is a company specialized in creating personalized cosmetics, developed according to each client’s needs and desires. Our commitment is to transform ideas into high-quality products, offering exclusive solutions that range from tailor-made formulations to complete product lines ready for sale.
With innovation, care, and excellence, Southwest delivers cosmetics that truly reflect your vision, making it possible to launch and market your own brand with confidence.
The Evolution of Cosmetics Without Labels
COSMETICS WAS BORN IN THE USA WITH THE BOLDNESS TO CHALLENGE STANDARDS AND SHOW THAT CARE HAS NO GENDER.
It began its journey with high-performance men’s products and, driven by demand itself, expanded to the female audience, maintaining its essence and broadening horizons.
Today, with Men’s Evolution & Women’s Evolution, the brand reaffirms that the future of beauty is free: innovative, inclusive, and made for everyone who believes that taking care of oneself is an act of evolution.
Authenticity Is Transforming Essence Into Purpose
Sirlem Matos is proof that authenticity and entrepreneurship walk hand in hand. Her strength comes from the courage to be true to herself without giving up her values, and from the determination to turn dreams into reality.
As an entrepreneur, she doesn’t just follow trends—she creates paths, impacts lives, and inspires others to believe in the power of faith, integrity, and action. Her authenticity is what sets her apart and makes her an example of leadership with purpose.
By Barbers, for Barbers
and take your business to the next level.
Headquarters
Everett, MA 02149
Give Us A Call
(908) 448-6326
Chat With Us
Mon - Fri 9am-6pm